Product Overview
Universities have access to extensive data but often need more time and resources to utilize it effectively. The Enflux application helps solve this issue by consolidating data from both internal and external sources and transforming it into actionable insights in real-time through an ETL process.
My Role
As Head of Product, I collaborated with our diverse team to expand the application beyond its initial MVP stage and generate an Annual Recurring Revenue of $2 million. My responsibilities included conducting thorough research, engaging with customers, overseeing the roadmap, and ensuring alignment across all teams through participation in standups.
Evolution
Enflux's CEO initially came up with the idea for the platform based on their own experiences in Institutional Research within higher education. When I joined the company, the product showed great potential but had limited functionality and needed some polishing. The minimum viable product (MVP) was designed as a test bed for the concept, but it only catered to a single customer and drew data from one source.
One of the critical components of Enflux was its ticketing system, which allowed users to track their decisions for team collaboration and accountability. University faculty and deans used the evidence gathered from this system during the accreditation process. However, the ticket creation process involved multiple steps and used confusing terminology that users needed help understanding. I overhauled the ticketing system, working alongside our UX Design team to simplify the flows and use industry-standard language. Additionally, we revamped the analytics dashboards to tie more closely to the ticketing system. This work allowed users to explore their data in the dashboards and convert insights into actions immediately.
Our demos received an enthusiastic response after introducing these two features, and we saw a rise in our sales pipeline. However, we were still limited to a single source of data. My next significant push was to expand our data footprint from one source to over two dozen data points across various verticals. Accomplishing this required an advanced ETL process to combine all data into a single source of truth within our system.
Combining a modern user experience backed by data has proven successful for Enflux. We continuously received high Net Promoter Scores and increasingly high user metrics.
